What we found on local trade websites.
We followed the website links on Google listings across ten inner-north Melbourne suburbs. These reports show which links reached a working site, and whether the first screen on a phone offered a way to get in touch.
Nine trade snapshots from , plus our earlier plumber audit from June 2026.
Choose a trade.
Each report keeps its own sample and explains what the figures include.
Electricians
23.8%
had no working website reachable from the Google listing checked.
79 of 332 businesses · 16 October 2026
Read the reportGardeners
29.7%
had no working website reachable from the Google listing checked.
99 of 333 businesses · 16 October 2026
Read the reportLandscapers
26.7%
had no working website reachable from the Google listing checked.
88 of 330 businesses · 16 October 2026
Read the reportCleaners
28.5%
had no working website reachable from the Google listing checked.
119 of 417 businesses · 16 October 2026
Read the reportPainters
29.4%
had no working website reachable from the Google listing checked.
91 of 309 businesses · 16 October 2026
Read the reportPest control
22.9%
had no working website reachable from the Google listing checked.
40 of 175 businesses · 16 October 2026
Read the reportLocksmiths
17.3%
had no working website reachable from the Google listing checked.
23 of 133 businesses · 16 October 2026
Read the reportRoofers
19.5%
had no working website reachable from the Google listing checked.
41 of 210 businesses · 16 October 2026
Read the reportBuilders
20.2%
had no working website reachable from the Google listing checked.
100 of 495 businesses · 16 October 2026
Read the reportPlumbers
19.5%
had no working website reachable from the Google listing checked.
57 of 293 businesses · June 2026
Read the reportThe same checks, with separate samples.
We found businesses through Google listings in Preston, Brunswick, Coburg, Reservoir, Northcote, Thornbury, Fawkner, Pascoe Vale, Heidelberg and Bundoora. These are samples of businesses discoverable through those searches. They do not cover every business in Melbourne.
A business can appear in more than one trade search, so the samples cannot be added together as a unique-business total. The plumber audit was also checked at an earlier date.
The headline figures include missing website links and screened loading failures. Access blocks and browser-only failures are recorded separately as not assessable. We did not call businesses or submit their forms.
A quick check between jobs.
Find your own Google listing, follow the website link on your phone, and look for a call or enquiry button before scrolling. If you use a contact form, you can also send yourself a test and check that it arrives.
If you’d like a hand with the website, tell us about your business. You don’t need to have the words or technical details worked out first.
See what the managed website plan includes →